Relaunched in September, 2011, the new and improved musclemag.com was designed and built for a top-notch CMS. Re-conceptualized to better promote the brand online, and improve workflow for editorial and the Robert Kennedy Publishing digital team.
As Senior Designer, I was entirely responsible for crafting the site’s look and feel, and designing the site top to bottom.
Using strong “highlighter” colors to help add oomph to the huge n’ freaky muscle-building imagery, we moved the muscle online space leaps forward past the competition.
Special thanks to my great team at RKP for the production and graphic support.